The Owner’s Playbook
Marketing guidance for care homes — written from data, not vibes.
We maintain the complete licensed record of the East Valley’s 488 assisted living facilities. That data makes these playbooks different: every claim about visibility, directories, costs and ALTCS comes from a real audit you can check.
Original data studyThe Invisible Majority: we audited every licensed care home in the East Valley — 71% can't be found
All 488 licensed facilities, checked against 10 directories, the open web and 3 ALTCS plans. The definitive picture of what families actually see.
12 min · July 2026 · Read now The referral economyHow to fill beds without paying $5,000 referral feesThe real economics of placement services — and the order of operations that makes them optional.
10 min · July 2026 · Read now Local searchGoogle Business Profile rescue for care homesWrong categories, captured phone numbers and the 20-minute fix, step by step.
9 min · July 2026 · Read now Arizona payment systemsHow to get ALTCS residents: the contract, and the part nobody tells youEnrollment, the three plan doors, honest economics — and why 68% of contracted homes sit unfindable.
11 min · July 2026 · Read now